On January 20, the Fifth CTCAS Summit and "Dragon Bird Award" ceremony was successfully held in Shanghai. The summit brought together industry authorities, domestic and foreign cultural tourism experts and scholars, head organizations, top tourism companies, and well-known project operators and other guests to discuss the issues on the same stage to discuss the development trend of cultural tourism in the post-epidemic era from multiple levels and perspectives. Build an effective resource link service platform for destinations, cultural and tourism enterprises, etc., provide opportunities for collaboration and mutual promotion, and form a chain and ecosystem cooperation community.

At the meeting, Zhao Yang, Chairman of TEA Global Theme Entertainment Association Asia-Pacific Region, shared the development trend of the global theme entertainment IP real-world business. Zhao Yang pointed out that in today's severe homogeneity of commercial spaces, cultural and tourism commercial facilities should meet the basic functions of eating, shopping, and housing, but also meet the complex functions of cultural display, cultural experience, interactive communication, and sightseeing experience. At present, shopping malls have become a kind of "check-in" and "tourism". In the short term, it can directly and quickly bring in turnover. In the long term, it can make shopping malls and other commercial real estate projects in terms of product playability, fun, and richness. It's more differentiated-it's not an attraction, it's better than an attraction.

Luxin-Rio is an integrated entertainment technology company that develops and manufactures theme entertainment equipment. It has theme entertainment products such as MX4D dynamic special effects cinema, Mediamation flying theater, scenic multifunctional MX4D special effects cinema. Cultural IP plus interactive technology, dual product highlights, can provide specialized themed entertainment technical services for customers such as commercial real estate and theme parks, help differentiate the development of commercial complexes, and break the phenomenon of homogeneity.